The four common entry-level roles in agencies are account executive, media executive, PR executive, and data analyst.
Account executives ensure smooth client-agency relationships by solving problems, attending meetings, drafting communications, managing project schedules, and documenting progress. They oversee projects from client brief to final delivery, advocating for ideas while ensuring budgets and deadlines are met.
Media executives strategise and execute ad placement across various channels to reach target audiences effectively. They may specialise in buying media space or planning media strategies, negotiating purchases and developing plans for optimal exposure within budget constraints.
PR executives specialise in public awareness, brand promotion, and reputation management. They create media content, including press releases and social media posts, to shape public opinion and communicate complex information. They also engage in experiential marketing and maintain strong media networks.
Data analysts analyse customer behavior to inform branding strategies and campaign performance. They model and measure advertising campaign effectiveness, interpret data, and communicate insights to shape future strategies. Data analysts collaborate across teams and clients, requiring strong communication skills and a passion for data analysis.