Master of Marketing

• Marketing
• Sales
• Brand management
• Business development
• Market analysis

The Master of Marketing is taught over three 10-week trimesters. Each trimester includes 10 weeks of teaching with exams scheduled in weeks 11 and 12.

You must successfully complete 180 points. All courses are 15 points unless stated otherwise. As part of the Master of Marketing you complete an applied project that addresses a contemporary topic in marketing.

You can choose how many courses you take to fit around work demands and personal commitments, provided you complete the qualification within four years. You can continue working full-time while completing your Master of Marketing part-time.

• ACCT868 Accounting for Financial and Managerial Decision Making (only for students starting in 2023)
• BUSS901 Applied Business Research and Communication Skills
• ECON863 Economics and Quantitative Methods
• MGMT861 Managing Organisations and People
• MKTG860 Marketing Management
• MKTG861 Understanding Markets
• MKTG862 Understanding Consumers
• MKTG863 Strategic Marketing Science
• MKTG864 Digital, Social and Mobile Marketing
• MKTG866 Marketing in the Contemporary World
• MKTG995 Applied Marketing Project (30 points) (only for students starting in 2023)
• MKTG996 Applied Marketing Project (45 points) (only for students starting in 2024)

The outcomes for graduates of the Master of Marketing are outlined in the Graduate Profile below.

Graduate Profile