Bachelor of Business (Honours) (Marketing Specialisation)

• Accounting
• Information Systems
• Economics
• Finance
• International Business
• Management
• Sport Leadership and Management

To graduate with a Bachelor of Business (Honours), you must complete 120 points from:

• Specialisation courses
• Research methods course(s)
• A dissertation

This structure ensures that you can critically analyse and evaluate the research and professional literature, and begin your advanced studies in business with an appreciation of the current issues and controversies in marketing. You also design and complete a piece of supervised research.

These advanced-level courses cover the latest research and theories in marketing, and help you prepare for your independent research thesis or dissertation.

• MKTG804 Advances in Services Research
• MKTG806 Consumption and Consumer Behaviour
• MKTG808 Product Development and Brand Strategies
• MKTG810 Contemporary Marketing Theory and Practice
• RETL803 Shopping Environment Studies

The research methods courses explore philosophical issues related to the design of research and the research process. They include training in research methods to prepare students to conduct methodologically rigorous research.

• BUSS823 Qualitative Research Design and Analysis
• BUSS824 Quantitative Research Design and Analysis

This piece of supervised research contributes to the body of knowledge in marketing. You should consult your academic supervisor about your dissertation topic and proposed research.

The class of honours awarded in the programme depends on your grade .