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Graduate Certificate in Marketing

  • Graduate Certificate

Marketing is essential for attracting people to purchase a company's products or services, and then converting them into loyal, repeat customers. This short course is a great option if you want to dip your toes into the theory and practice of marketing.

Key details

Degree Type
Graduate Certificate
8 months full-time
Course Code
Study Mode
Online, In person
Intake Months
Mar, Jul
Domestic Fees
$3,360 per year / $3,360 total
International Fees
$14,692 per year / $14,692 total

About this course

Contrary to popular belief, marketing is much more than just selling or advertising.

A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.

Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.

Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.

Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.

You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.

If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.

Internationally recognised

Waikato is ranked in the world's top 251-300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2020.

You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.

Entry requirements

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Study locations