Contrary to popular belief, marketing is much more than just selling or advertising.
A well-considered marketing strategy helps to build strong, memorable brands that will stand out from the competition and generate steady sales for a business.
Marketing is all about satisfying customers' needs, wants and latent desires. A company's ability to create superior value for customers is key to business success.
Ultimately, marketers decide which products and services an organisation should offer, to which target customers, at what price, using the most suitable promotion channels.
Learn about the psychology of customers and what drives their purchase decisions, how to segment and target markets; and the impact of global mega-trends such as mass personalisation, health and wellbeing, and sustainability.
You will also develop skills in conducting market research to gain fresh insights, and how to write a marketing strategy.
If you're creative, insightful, and interested in the latest trends and technology, this course may be a good fit for you.Internationally recognised
Waikato is ranked in the world's top 251-300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2020.
You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.