New technologies are revolutionising every aspect of business - from banking and finance to agriculture and healthcare, no industry has been left untouched. Successful businesses of the future will be digitally advanced businesses.
This subject will prepare you for a fast-evolving world where 'disruptive' digital technologies - such as big data, mobile and gamification - have changed the rules of the game when it comes to business operations, marketing and customer service.
By studying digital business at the University of Waikato, you'll be introduced to a wide range of business technologies that today's managers need to understand.
And you'll develop the ideal blend of managerial, business and IT skills required to pursue a career as a tech-savvy manager.
In such roles, you're likely to be working on digital transformation projects with web developers, UX designers and analysts to introduce new technologies that offer superior business performance.
For example, this could mean identifying faster, cheaper ways of gathering and analysing data, or using technology to engage more easily with customers, employees and external suppliers.Internationally recognised
Waikato is ranked in the world's top 251-300 universities for Business & Management Studies in the prestigious QS World University Subject Rankings 2020.
You'll study at our internationally recognised Waikato Management School, which is ranked in the top 1% of all business schools globally, having achieved the prestigious Triple Crown Accreditation from EQUIS, AMBA and AACSB in 2005.