The Master of Strategic Communication (MStratCom) prepares students for careers in complex, professional media for corporations, public relations, and advocacy. Students will learn how to generate communications using creative understanding of the audience and corporate goals, media ethics, and using a range of research and data analytics.
This taught Master's is well-suited for students wanting to develop skills in public media relations and organisational communication, including those who have no previous experience in these areas, or are wanting to change their career focus.
Students should have achieved at least a B Grade Point Average in 300-level courses in their undergraduate degree, or have relevant professional work experience to the satisfaction of the Head of Department and the Dean of Arts (Academic).
If English is your additional language, you are also required to meet UC's English language requirements.
For the full entry requirements, see the Regulations for the Master of Strategic Communication or use the admission requirements checker.How to apply
You can apply online at myUC. Find out more about how to apply for graduate and postgraduate qualifications.
Graduate students of the MStratCom will have advanced skills in communications writing and editorial knowledge for different kinds of media. They will be prepared to lead professional and business communications that go out to clients, and large audiences or communities.
Strategic Communication graduates will find their skills highly valued within organisations involved in public policy and advocacy, government agencies, public relations, and also internal communications within companies.
Students may also find work in a variety of fields such as news media, publishing, communications advisories, non-profit organisations, social media, and strategic marketing.