Strategic communication is key to successful management in every area of business and society. Using audience and data analytics, expert communicators can create effective, targeted messaging campaigns, in a wide range of fields from marketing, organisational development, or health communication through to political campaigning and cultural activities. The Graduate Diploma in Strategic Communication (GradDipStratComm) is an ideal option for those wanting to add professional communication skills to their current studies or career, or for those looking to change career direction towards corporate or creative media work.