The Bachelor of Communication (BC) is an applied communication degree, developing a broad skillset in media content production, planning, and research in international and national contexts. Communication has experienced rapid growth in the digital environment. Graduates with skills across communication platforms, who can use data, and who are creative and critical thinkers are in demand in professional communication. More widely, Aotearoa New Zealand employers are seeking graduates with skills as public communicators and who can engage with wider communities.Students will have the opportunity to use a variety of communication technologies, including digital, audio and visual, and social media. They will be able to apply critical thinking skills to a range of forms of journalism, creative projects, and communications scenarios, catering to different audiences, and to meet the strategic goals of corporates and drivers of social change.This degree combines expertise in communication with courses in Digital Humanities, Marketing, Management, Media and Communication, and Māori and Indigenous Studies, as well as the College of Arts internship programme.